Complete Drybar Franchise Support
Enterprise-Level Support Through Every Phase
When you take advantage of the Drybar franchise opportunity, you'll receive a comprehensive support system perfected over 185+ locations worldwide. Our proven support model covers everything from site selection and training to ongoing marketing and operational support that helps owners deliver the remarkable experience we’re known for—and the success they crave.
This is your proven path to building the hair care salon business you've always dreamed of creating!
Foundation and Setup: Building Your Business Right
The foundation phase is absolutely critical, and we take the guesswork out of the most important choices that influence your business's future success. Our comprehensive foundation support ensures that every decision sets you up for long-term profitability, from site selection to team building.
Here's how we set you up for success from day one:
- Real Estate and Design Support: Full support through site selection, lease negotiations, design guidance, and construction management, targeting upscale lifestyle centers with $100K+ median household income demographics and premium co-tenancy partnerships.
- The Drybar Bible and Operations Training: Your comprehensive 345-page operations manual covering everything from recruiting procedures to daily operational excellence, plus exclusive shop training that transforms newcomers into confident business owners.
- Technology and IT Integration: Master our proprietary WellBizONE platform plus full IT support and POS system integration that streamlines client communications, appointment scheduling, marketing automation, and financial reporting.
- Team Building and Staffing Excellence: Proven methods for recruiting, hiring, and training stylists who embody the Drybar experience, plus performance management systems that retain top talent and drive consistent results.
This foundation support transforms franchise newcomers into confident business owners who understand exactly how to deliver profitable results from opening day.
Grand Opening and Launch: Make Your Debut Unforgettable
Your grand opening phase is where all that foundation work pays off, and our launch support ensures you hit the ground running with maximum impact and immediate revenue generation. We don't just help you open—we help you dominate your market from the very first day.
Here's how we make your launch absolutely explosive:
- Pre-Opening Event Mastery: Execute 8+ strategic events in your local market, including collaborations, pop-up events, and social media giveaways that build buzz, generate presales, and create a loyal customer base before you even open.
- Presales Campaign Management: The Support Center manages comprehensive digital campaigns promoting your presales membership offers and provides qualified leads directly to your team, generating immediate revenue and cash flow.
- Grand Opening Marketing Blitz: Turn-key digital and print assets, organic social content with posting schedules, and local marketing strategies that maximize your opening impact and drive sustained traffic.
This launch support ensures you open with maximum momentum, immediate revenue, and a customer base that's already excited about your Drybar experience.
Growth and Optimization: Find Continuous Success
The real magic happens after you're open, when our ongoing support helps you continuously optimize operations, maximize profitability, and scale your success. Our commitment extends far beyond your grand opening with continuous opportunities for growth and industry leadership.
Here's how we keep you crushing it year after year:
- Advanced Marketing and Membership Growth: 1:1 weekly Local Store Marketing coaching, seasonal promotional campaigns, membership program optimization, and proven strategies that generate predictable recurring revenue and customer retention.
- Operational Excellence and Performance: Regular updates to operational procedures, inventory optimization guidance, staff productivity systems, and customer experience enhancements that maximize efficiency without sacrificing service quality.
- Professional Network and Continuous Learning: Annual conferences, regional meetings, access to our network of seasoned professionals, plus ongoing communication where experienced owners share best practices and collective wisdom.
- Technology Evolution and Innovation: Ongoing WellBizONE platform updates, new feature training, help desk assistance, and integration with emerging beauty tech solutions that keep your business at the forefront of industry innovation.
This ongoing support system is exactly why Drybar owners continue building wealth while other beauty businesses struggle with outdated systems and limited guidance.
Ready to learn more about hair salon franchise opportunities with Drybar? Reach out today!